Design concept
The shared product idea and intended experience that guides implementation choices.
Illustrative conversation
- The screens are polished, but what idea ties them together?
- The design concept is a calm, searchable reference that lets readers move continuously from one related term to the next.
Definition
A design concept is a coherent proposal for how a product should solve a defined problem and feel to the people using it. It connects user needs, interaction principles, content, and visual direction before every implementation detail is fixed. A concept gives a team something concrete to discuss and test, but it is still a hypothesis: research, prototypes, technical constraints, and feedback may require it to change.
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